We are a Spanish company born in Madrid in 2002. We specialize in creating products from scratch, and create unique products that you will only find working with us. ‘Novelty Candy’ is synonymous with The Candy & Toy Factory.
We are especially proud of combining design, quality and innovation. Our designs are original, unique and designed by us every step of the way. We provide the highest quality in the market and innovate constantly by launching new products to the market every year. But more importantly, we create more than just a candy, we create fun and happiness. Kids can interact directly with our products. The combination of these characteristics helps our distributors to be leaders in their respective markets.
Our brand WOM “World of Magic” is dynamic, creative and fun. Through this brand you can find us in the market, with products that transmit these values.
The brand Candicraft allows us to create, interact, express, and experiment the sweet world of candy within the framework of creativity and fun.
We develop our products from scratch. Any idea is a good idea, no matter where it comes from. And with our expert knowledge and skills, any idea can become a fun new product. Our biggest joy is seeing the final product results and what our products represent to kids.
It’s a long process with many steps, but it allows us to reach our objective: being the ‘dream factory’ of our small consumers.
First, we get an idea. We quickly sketch it down on a piece of paper, a napkin or anything we can get our hands on. Then, our design team works 3D magic on their computers, and once we have the design ready, technology does the rest!
Our 3D printer prints the prototype piece by piece. Once the printing is done, we add final touches to make the prototype look as realistic as possible. We put all the pieces together and we have the base for our new creation.
Then comes the best part: the samples! We receive different candy samples for tasting and decide which type of candy suits our product better… what a sweet job!
Our work design process doesn’t stop there, however. The design team has to create a display that shows our product in the best possible way. We know how important packaging is. Once we have the candy, the display, and the prototype ready, it’s time for the operations team to get down to business and send everything to production.
Then comes the sales team. Once the factory is ready for the final stage of production, they send us the final samples. Our sales team takes our samples to specialized fairs and events all year
around and all over the world. We present the samples to our clients through the fairs or mail them directly so they can start placing orders as soon as possible!
To ensure that all products make it on time, our logistics team is constantly working, and our financial team makes sure everything is right on track.
Finally, our client receives the product and distributes it. And we are happy to know that kids all over the world can have fun with our products and the effort we put into each of them.